January is the month when trend reports circulate, the documents with which observers, consultancy companies and agencies try to predict which trends will guide the behaviour of the people and their choices during this year and the following years. It is quite interesting to read all these reports but is also very demanding in terms of time. Here are top trends tech experts believe will become a reality in the next four years, until 2024.
Audio Influencers On The Rise
Podcasting is growing pretty fast all around the globe. The global podcast market will statistically comprise 4.5% of all audio ad spend by 2022, when it is expected to reach $1.6 billion, as per research conducted by researcher WARC. This figure is nearly double the year’s estimated ad expenditure of 885 million dollars. As with sponsored content and blogs on social platforms, brands and influencers continue to reimagine the field of advertising. Podcasts offer a whole new medium to expand their creativity, connect with the audience, and generate additional revenue streams. As per the 2019 Infinite Dial Report by Edison Research, a leading podcast research company, more than half of people in the United States alone have listened to at least one podcast, and nearly one out of every three people listen to one podcast per month. In 2018, this number was about one in four.
Technology Ignorance
It is interesting to know that in the past few years, a website Globalwebindex.com discovered that the number of people who did not understand computers and technology has been growing, year after year. It has been predicted that with the acceleration of technology, ignorance about computers might go up again.
Tele-Health On The Rise
70% of internet users from the UK and the US believe that technology will play a crucial role in managing their health and wellbeing in the near future. Getting an appointment with a doctor online may become as normal as booking a taxi through Uber or making a payment on an app. This might very well be the future of healthcare. With the introduction of new technologies such as telehealth, robotics and Artificial Intelligence, not to mention non-traditional entrants such as Apple and Google, healthcare as we know it may change entirely. There are plenty of debates being held around healthcare from an industry point-of-view, but the perspective of the consumer is relatively limited, which is where research comes in. According to 70% of global internet users, researching health issues is currently an important reason for using the internet, especially for users between the ages of 55 and 64, who comprised 42% of the people interviewed by Globalwebindex.com. This is because more and more people are becoming health conscious.
